Last updated: October 2025
1. Who We Are
Virdale Living is a brand operated by Alvara Limited, registered in England and Wales.
Address: Unit 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE
Email: info@virdaleliving.com
We are the data controller responsible for your personal information under UK data protection laws (including the UK GDPR).
2. What Information We Collect
We may collect and store the following information when you interact with our website or make a purchase:
- Name and contact details (email, phone, address)
- Payment and billing information (handled securely via our payment providers)
- Messages or enquiries sent through contact forms
- Newsletter subscriptions (if you opt in)
- Analytics data such as browser type, device, location, and site usage
3. How We Use Your Information
We use your data to:
- Process and deliver your orders
- Respond to messages or support requests
- Send updates and newsletters (only if you’ve subscribed)
- Improve our products and website through analytics
- Comply with legal and accounting obligations
4. Sharing Your Information
We never sell your personal information.
We may share limited data with trusted third-party services that help us operate:
- Payment processors: Stripe (WooPayments), PayPal
- Analytics and marketing: Google Analytics, Meta Pixel
- Email and CRM tools: Zoho, Mailchimp (if used)
All third-party services are GDPR-compliant and only process data under our instructions.
5. Cookies & Analytics
We use cookies and similar technologies to improve your browsing experience, understand traffic, and measure marketing performance.
You can adjust cookie preferences or disable analytics at any time via your browser settings.
6. Data Storage & Security
Your data is stored securely within the UK or the EEA.
We use encryption and secure connections (SSL) to protect personal information during transfer and storage.
7. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request corrections or deletion
- Withdraw consent to marketing
- Complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how your data is handled
To exercise these rights, email info@virdaleliving.com.
8. How Long We Keep Your Data
We only retain your information for as long as necessary:
- Order records – 6 years (for tax/accounting)
- Newsletter data – until you unsubscribe
- Contact form entries – up to 12 months
9. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The latest version will always be available on virdaleliving.com/privacy-policy.